I’m a sports enthusiast from way back and a sucker for a good story.
I’ve always loved sport and continue to participate even though the chances of sporting glory are fairly distant these days! For me there’s just so much to like about sport: personal fitness, mateship, teamwork, belonging to a team, the list goes on.
As I watch our children start out in sports, there are couple of issues that I feel passionate about:
Participation in organised sport at the grassroots.
I think sport provides significant individual and social benefits and we need to do all we can to get people involved. Rather than lament any decline in participation, at image central we want to celebrate involvement in sport through inspiring imagery and engaging stories.
Recognition of voluntary effort.
Some of the people that have inspired me the most as a kid were people who gave-up their time to coach and mentor me in sport. Coaches, referees, administrators, sponsors, saveloy cookers and sandwich-makers are all crucial to the health of sport at the grassroots level and we think that acknowledging their commitment is really important.
I currently work as a research director for an Australian research company. In this role I’ve worked with a number of Australian sporting organisations (Cricket Australia, Swimming Australia, Australian Rugby Union, Australian Football League) to assist with their marketing and customer experience programs.
For the last 10 years I have consulted to the Australian Rugby Union running a research program aimed at improving player participation and retention. I was also involved with conducting research for the International Cricket Council in the lead up to the 2015 Cricket World Cup.